The provision of cycling information infrastructure in the Oshima region of Hokkaido supports SDG 3: Good Health and Well-being by promoting active lifestyles through recreational cycling and sports tourism. Accessible route maps, safety information, and signage encourage local residents and tourists to engage in regular physical activity, which reduces risks of non-communicable diseases like heart disease and diabetes. Scenic cycling routes around areas like Mount Esan or the Onuma lakes make exercise enjoyable and sustainable, motivating people to adopt healthier habits. By supporting organized cycling events and wellness-focused tourism, the region fosters both mental and physical well-being. Infrastructure that includes details on rest areas and hydration spots ensures safe participation for all fitness levels and age groups. This inclusive approach helps normalize cycling as a healthy leisure activity, benefiting residents and visitors while reducing healthcare burdens and enhancing overall community wellness, sustainability, and long-term public health outcomes.

The provision of cycling information infrastructure in the Oshima region of Hokkaido can support SDG 5: Gender Equality by encouraging women’s participation in recreational cycling and sports tourism—traditionally male-dominated fields. By offering accessible cycling maps, multilingual digital platforms, and detailed information on scenic routes, rest stops, and rental services, the region lowers entry barriers for women who might otherwise face uncertainty or safety concerns when cycling in unfamiliar areas. For example, highlighting safe and well-maintained routes around places like Onuma or the Hakodate coastline can attract more women to explore the region confidently. In addition, showcasing female-friendly services—such as women-only tours, inclusive cycling events, and facilities with clean changing areas—can empower women to see cycling as a viable leisure and fitness activity. This not only enhances health and autonomy but also promotes greater visibility in sports tourism, aligning with broader efforts to close the gender gap in recreational and economic participation.

The provision of cycling information infrastructure in the Oshima region of Hokkaido supports SDG 8: Decent Work and Economic Growth by boosting sustainable tourism and creating local job opportunities through recreational cycling and sports tourism. Clear signage, digital route guides, and multilingual support enhance the visitor experience, attracting both domestic and international tourists seeking eco-friendly activities. Popular routes around Onuma, Hakodate Bay, and Mount Esan drive demand for bike rentals, guided tours, accommodations, and cafes—stimulating the local economy. This infrastructure enables small businesses and rural communities to benefit from tourism without heavy industrial development. Organized cycling events further increase seasonal visitors, generating income for transport services, and hospitality workers. As cycling becomes a year-round attraction, it encourages entrepreneurship in tourism and recreation sectors. By investing in inclusive, sustainable infrastructure, cycling fosters resilient economic growth that supports livelihoods, especially rural residents across the Oshima region.

The provision of cycling information infrastructure in the Oshima region of Hokkaido supports SDG 11: Sustainable Cities and Communities by promoting inclusive, safe, and environmentally-friendly mobility through recreational cycling and sports tourism. Clear route signage, digital maps, and multilingual information make cycling more accessible to residents and visitors, encouraging reduced car dependency and lower emissions. Scenic routes around Hakodate, Onuma, and coastal areas integrate cycling into everyday life and leisure, strengthening connections between communities and public spaces. Investments in bike-friendly facilities—like rest stops, repair stations, and secure parking—enhance urban and rural livability while supporting tourism growth. These improvements also benefit elderly and mobility-conscious travelers by providing safe, user-friendly infrastructure. By aligning cycling with cultural sites and other local attractions, the region promotes heritage preservation and engagement. Such infrastructure supports connected and resilient communities that value health and sustainability.